Affordable Broadcast Station Management Software

Our Mission
Since 1993 our goal has been to provide the best value in affordable Traffic/Logging/Billing and Music-Scheduling software for small-to-medium-market broadcasters and webcasters in the United States. Our Products

Reasonable Pricing
Natural Log Traffic/Logging/Billing solution for broadcasters is offered with a reasonably-priced subscription license which includes support and software updates for the duration of the subscription. Natural Music scheduling software is offered as a buyout [permanent] license with optional optional support and software updates available.

Features
We don't try to be the cheapest nor do we have the fanciest bells-and-whistles used by only a handful of power users in large markets. But our affordable systems do have the features needed by most small and medium market broadcasters, including many advanced features found in systems costing much more.

Try It Before You Buy It
Our products literally sell themselves! No Natural Software sales rep will pitch you to buy our products. We do ask that you download the 60-day free trial version, to see if our product meets your needs. While you test-drive it, our support team can answer your questions, provide access to training videos, and even help you import some test data into the trial version. .

Tried-and-True Technology
You are in control of your software and your data, both of which reside on your computers at your station [not in the 'cloud']. No worries about internet access going down or some cloud-based system being hacked. Your employees work can still work remotely, if you want, using Windows remote desktop or your virtual private network to access our software products on your computers.

Automation Interfacing
Log export modules for most popular computerized automation systems are included at no extra cost. Note: A few automation vendors require purchase of a separate import module from them to handle external traffic and music logs. Check with your automation vendor if in doubt.

CRM Interfacing:
Now partnering with WavStar CRM to electronically transfer orders to Natural Log with one click!